Google Adwords AdvanceSearch Advertising ExamQuestions & AnswersUse for revision and practice in preparation for Google Advance Search ExamExam taken - June 2016Score – 87% for Training and Revision by Certified Adwords Specialist.

1. According to Google data, after seeing an ad on their smartphone, more than half of people:a. do a mobile searchb. go to a store and buy the productc. go to the company’s website and buy the productd. Send a text2. A client wants to get more clicks on his ad and also raise his Quality Score. Which of theseactions may get him more clicks but won’t raise his Quality Score?a. Reduce prices on his inventoryb. Using the Shopping ad formatc. Adding an extensiond. Improving a lower-level page on his website3. If you want to prioritize downloads of your mobile app instead of visits to your mobile site,you should:a. include the word “install” in the ad textb. add a sitelink extensionc. add a call extensiond. run an app install ad4. How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click(CPC) bid?a. It uses conversion history to set higher bids when a conversion is more likelyb. It bids a static CPC value based on the current maximum CPC settingsc. It sets CPC bids as one-tenth of the current CPA bid settingd. It adjusts CPC bids based on existing bid adjustments5. Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approachcould help improve your client’s conversion rate?a. Target Bid Simulatorb. Target CPA Plannerc. Target CPA Simultatord. Keyword Simulator6. Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale.What’s the best way to do this?a. Note the sale end date in the textb. Insert the Adwords clock icon in each adc. Use the “Sale duration” functiond. Use the “Countdown” functionProduced for Training and Revision by Certified Adwords Specialist.

7. You client’s product costs US 50 to produce, and it sells for US 150. She’s sold 10 units andspend US 700 on her Adwords campaign. How would you calculate her return on investment(ROI) to help her understand the benefits of using Adwords?a. [US 1500 (revenue) – 10 ( number of products sold] / US 1200 (cost Adwords spend)b. [US 150 (sales price) – US 1500 (Cost)] / US 700 (Adwords spend)c. [US 1500 (revenue) – US 1200 (Cost Adwords spend)] / US 1200 (cost Adwordsspend)d. [ US 1500 (revenue) / US 1200 (cost Adwords spend)8. If an advertiser has the same keyword in 2 different ad groups, the one entered in a givenauction will have the:a. highest maximum cost-per-click (max. CPC) bidb. lowest maximum CPC bidc. highest Ad rankd. highest cost-per-acquisition (CPA) bid9. Which is a best practice for writing an effective text ad?a. Make sure the headline wraps to two linesb. Capitalize the first letter of each word in the headlinec. Use all capital letters in the headlined. End the headline with an exclamation point10. You can use the Adwords Application Programming Interface (API) to :a. integrate Adwords data with your inventory systemb. override Adwords functions you don’t needc. integrate Adwords data with multiple manager accountsd. integrate data about competitors into your account11. To create a customer experience that’s relevant and useful at every touchpoint, a searchadvertiser should focus on:a. carrying over the theme of her traditional ad campaign to her online campaignb. running ads only on mobile devicesc. launching a cross-device campaignd. addressing consumers’ needs12. Which lets you change the keywords, campaigns, ads, ad groups, and product groups?Produced for Training and Revision by Certified Adwords Specialist.

a. category editorb. revision toolc. campaign editord. Buk edits13. After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which hasseveral pop-ups. What should the advertiser do to improve Sean’s experience?a. Ensure that the pop-ups relate to the searchb. Remove the pop-upsc. Remove all but one of the pop-upsd. Ensure that the pop-ups get Sean’s attention14. An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12a.m. onweeknights. The normal bid is US 0.40 and the bid multiplier is -25%. How much is theadvertiser bidding for that time period?a. US 0.30b. US 0.32c. US 0.31d. US 0.0315. Executives at a small e-commerce company are debating Adwords performance metrics. Ifthe budget is unlimited as long as return on investment (ROI) is positive, whichrecommendation best position the company for maximum profit?a. Ad spend should always be 7% of revenue, which should be used as the target ROIb. Determine whether the campaigns are profitable, then test different targetcost-per-acquisition (CPA) bid increases to see which maxmizies total profitc. The company’s email campaigns are the most profitable, with a cost-per-acquisition ofUS 15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA)bidsd. Decrease the target cost-per-acquisition (CPA) or the campaigns from US 15 to US 10 todrive an increase in profit per customer16. A new client wants to promote his 3 Indian restaurants, in different areas of London, topeople searching for places to eat. How might you organise his account?a. Create 1 campaign with an ad group for each restaurant locationb. Create several campaign with 2 ad groups each: dine in and takeoutc. Create 1 campaign with an ad group for each menu itemd. Create 1 campaign with an ad group for all restaurant locations17. You own a bed and breakfast in southern France and want to target English-speaking touristlooking for accommodations after they’ve arrived in France. What language and locationProduced for Training and Revision by Certified Adwords Specialist.

should you target?a. English; southern Franceb. English; the 25-mile radius around the bed and breakfastc. English; the United Statesd. French and English; the 5-mile radius around the bed and breakfast18. Which conversion metric can give you more insight into how your ads drive conversions onmobile phones, computers and tablets?a. Cross – device conversionsb. Cross – OS conversionsc. Cross-through conversionsd. Click-through conversions19. You sell chocolate and want to tailor your text ads so they more directly match people’ssearch terms like “dark chocolate”. You use keyword insertion code “We sell{KeyWord:Chocolate}”. Your headline could look like this:a. We Sell dark chocolateb. We sell Dark Chocolatec. We sell dark chocolated. We Sell chocolate20. With call extensions, a customer who searches for Thai food on her mobile phone can see anad for a Thai restaurant, along with a phone number, and make the call with one click. How isthat priced?a. Negotiated in advance, with bulk discountsb. Flat fee, based on the caller’s phone modelc. The same as when someone clicks on an add. By the minute, based on the length of the call21. An advertiser makes edits to an ad and notices that its position is then lower than that of theprevious version. What’s the most likely cause?a. The advertiser’s landing page is down for maintenanceb. The advertiser’s budget has been depletedc. The edited ad is less relevant to the keywords in the ad groupd. The edited ad has a lower conversion rate22. True or false: Shopping ads use Merchant Center product data to decide how and where toshow ads?a. FalseProduced for Training and Revision by Certified Adwords Specialist.

b. True23. Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show belowa competitor’s in search results when people enter keywords like “sailing excursions on SanFrancisco Bay.” Which automated bid strategy could help him attain the top position?a. Target return on ad spend (ROAS)b. Maximize clicksc. Enhanced cost-per-click (ECPC)d. Target outranking share24. You have maximum cost-per-click (max. CPC) bid of US 2 for a keyword. To determine theprospective impact of raising this bid to US 3 you could use:a. Portfolio Simulatorb. CPC Simultatorc. Keyword Simulatord. Bid Simulator25. You’re reviewing the campaigns of a new client who wants to better promote his childdaycare facility to parents researching childcare on their mobile devices. Currently, his adsinclude generic text about childcare. To optimize his ads for mobile, you might create ad with:a. the mobile version of the facility’s website as the landing page, and uses an interactivevideo showing current students and teachers reading togetherb. a headline and description text that includes a customer testimonial, and uses the previousvisits automated ad extension to let people see when they last visited the clients websitec. a headline and description text that encourages people to sign up for a tour, and useslocation extensions so they know where the clients business is locatedd. the computer version of the facility’s website as the landing page, and a headline anddescription text that encourages people to sign up for the facility’s newsletter26. You’re using target search page location bidding. You know it’s working because you see yourad:a. repeatedly mixed in with the organic search resultsb. at the bottom of the every page of search resultsc. on the first page of Google search results or in the top positionsd. on the second page of Google search results or in the second positions27. “Mobile app engagement” campaigns can be used to:a. re-engage people who’ve downloaded an appb. encourage people to download a new appc. increase in-store call conversionsProduced for Training and Revision by Certified Adwords Specialist.

d. encourages people to rate an app in the app store28. Jose has a limited AdWords budget, and his ads aren’t showing as oftent as he wants. Howmight he improve results without spending more money on the campaigns limited by budget?a. Slightly lower bidsb. Replace his 3 most expensive keywords with lower priced keywordsc. Choose accelerated instead of standard deliveryd. Slightly raise bids29. Megan enabled target cost-per-acquisition (CPA) bidding in all 6of her campaigns. How canshe tell if it’s improving her campaign performance?a. install a new conversion tracking codeb. Enable and disable target CPA bidding every other day to observe differencesc. Monitor overall changes in clicks receivedd. Compare average CPA and conversion rate before and after using target CPA bidding30. You can add a “ ” modifier in front of the words in a broad match keywords to:a. indicate that this keywords should be dynamically inserted in your ad textb. override a negative keyword with a positive onec. specify that certain words and their close variants be prioritizedd. specify that someone’s search must include certain words or their close variations31. You’re tracking conversions in a budget-constrained campaign. If you raised cost-per-click(CPC)bids within the budget constraint, which result is most likely?a. Receive more conversions while paying more on average per conversionb. Receive fewer conversions while paying more on average per conversionc. Receive fewer conversions while paying less on average per conversiond. Receive more conversions while paying less on average per conversion32. Which statement is true?a. Call-only ads only get people call the businessb. Ads with call extensions only let call the businessc. Call extensions send people to a landing page with a phone numberd. Call-only ads are available exclusively on the Display Network33. One factor that Adwords system uses to calculate an ad’s actual cost-per-click (CPC) is the:a. maximum CPC bid of the ad showing one position lower on the pageb. location targeting of the ad showing one position lower on the pagec. cost-per-thousand impressions (CPM) of the ad showing one position lower on the pageProduced for Training and Revision by Certified Adwords Specialist.

d. maximum CPC bid of the ad showing in the #1 position on the page34. If you want to target ads to only people who speak Spanish, you can:a. in your ad text, make a reference to Spanish speakersb. have Google translate your ad and keywords into Spanishc. write your ad and keywords in Spanish and Target the Spanish Languaged. write your ad and keywords in English and target the Spanish language35. Search terms report data shows that people who click on ads promoting your prescriptionglasses were searching for terms like “wine glasses” and “drinking glasses”. Which might youadd as negative keywords to prevent your ads from showing on such searches?a. “Wine” and “drinking”b. “prescription” and “glasses”c. “glasses” and “wine”d. “drinking” and “glasses”36. Which statement about ad extensions isn’t true?a. They show additional information about a businessb. They tend to improve an ad’s visibilityc. They can help improve clickthrough rated. They often appear below the organic search results37. A client is asking you why he should evaluate the number of clicks on his search ads relativeto the number of impressions received. What should you tell him?a. He can better understand whether potential customers finds his ads appealingb. He can get an idea of how many people double clicked his adsc. He can better understand what happens after potential customers click his adsd. He can get an idea of how many people who’ve seen his ads actually became customers38. How might you explain to an account manager why she should identify how much aconversion cost when setting up conversion tracking for a client’s Search Network campaign?a. Knowing the cost-per-conversion can help her better optimize the campaign’s keywordsb. Cost-per-conversion data can indicate whether whether her profit will increasec. Cost-per-conversion data can be compared with competitors’ cost-per-conversion datad. Knowing the cost-per-conversion can help her better optimize the campaign’s bid andbu